Meet the founder

Shweta Sharma

I built Born16 with a very personal vision - I wanted every woman to experience the confidence and joy that comes with truly luxurious makeup, without it feeling out of reach or exclusive. Beauty, to me, was never meant to be limited; it was meant to be felt, lived, and enjoyed by everyone.

Driven by this belief, Born16 was created to redefine beauty in India by bringing together premium, technology-powered makeup with real skincare benefits. I didn’t just want to create products that look good - I wanted them to do good for your skin too.

At Born16, makeup is more than just appearance - it’s an experience. Every formula is crafted with advanced cosmetic technology, infused with skin-loving ingredients, and designed to perform effortlessly in real, everyday life.

From the very beginning, my goal has been clear - to build a brand that is inclusive, versatile, and made for everyone, regardless of skin tone, type, or lifestyle. A brand where luxury meets accessibility, and where individuality is celebrated without compromise.

Born16 is not just something I created - it’s something I believe in.

It’s the future of beauty, where innovation meets care, and where every woman gets to feel her most confident self.